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Reading: Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return
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B&T > Marketing > Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return
Marketing

Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return

Staff Writers
Published on: 14th November 2019 at 8:03 AM
Staff Writers
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Argentinian football team Estudiantes has unveiled its newly refurbished stadium in Buenos Aires with the help of a gigantic holographic lion leaping across the grandstand’s rooftop.

So, how actually did organisers manage to pull off such a spectacular stunt? The impressive spectacle could be viewed by fans watching at home on TV, but spectators in the stadium had to watch through an app on their phones or via the ground’s big screen.

The revamped Jorge Luis Hirshi Stadium had been closed since 2005 needing urgent repairs, forcing Estudiantes – who play in the Argentine premier league – to play home games elsewhere.
The eye-catching opening ceremony – which also included a friendly match between Estudiantes club legends — marked the official reopening of the ground.
Check out the spectacular action below:

 

https://www.youtube.com/watch?v=F14xCw3372g

 

 

 

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TAGGED: holograms, Sports Marketing
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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