Four Pillars Gin has launched its first brand campaign film, celebrating how to make a perfectly crafted G&T.
The film breaks down the perfect summer G&T into its four key components (ice, gin, tonic, orange), each shot in a series of pastel-perfect Wes Anderson-style vignettes.
The film was made by regular Melbourne-based Four Pillars Gin collaborators, Interweave Group, (also behind some of Four Pillars’ most loved labels) alongside film makers Tooth & Claw and the Four Pillars in-house creative team.
“Let’s be honest, our summer story is pretty simple. It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange. So, the least we could do was to make the film as gorgeous and playful as possible,” said Four Pillars co-founder and brand director Matt Jones.
The film will run across YouTube, Facebook and Instagram throughout December and will be accompanied by a street poster campaign in Sydney, Melbourne, Perth and Brisbane across December, January and February 2019.
Four Pillars is also collaborating with Thornbury Picture House in Melbourne to run the film as pre-movie content over the summer months, as part of the run-up to their gin-fuelled film festival which will run on Thursday nights throughout February 2019.
New research into inspiration has been undertaken by the University of Sydney Business School and Richards Rose to produce ‘The Inspiration Code’ study. There has always been a need for inspiration. To lift our spirits higher – for a period of time or just for a moment. Given the times we live in, you could […]
Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]
The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]
Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]