Four Pillars Gin Unveils “Wes Anderson-Inspired” Campaign Via Interweave Group
Four Pillars Gin has launched its first brand campaign film, celebrating how to make a perfectly crafted G&T.
The film breaks down the perfect summer G&T into its four key components (ice, gin, tonic, orange), each shot in a series of pastel-perfect Wes Anderson-style vignettes.
The film was made by regular Melbourne-based Four Pillars Gin collaborators, Interweave Group, (also behind some of Four Pillars’ most loved labels) alongside film makers Tooth & Claw and the Four Pillars in-house creative team.
“Let’s be honest, our summer story is pretty simple. It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange. So, the least we could do was to make the film as gorgeous and playful as possible,” said Four Pillars co-founder and brand director Matt Jones.
The film will run across YouTube, Facebook and Instagram throughout December and will be accompanied by a street poster campaign in Sydney, Melbourne, Perth and Brisbane across December, January and February 2019.
Four Pillars is also collaborating with Thornbury Picture House in Melbourne to run the film as pre-movie content over the summer months, as part of the run-up to their gin-fuelled film festival which will run on Thursday nights throughout February 2019.
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