Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying.
Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue.
In 2017, Rimmel London undertook a global research study to understand the impact of cyberbullying based on the way people look or express themselves, the results were shocking with 1 in 4 young women having been affected globally; and 1 in 3 in Australia.
The CyberSmile Foundation is a multi-award winning, anti-cyberbullying charity committed to tackling all forms of digital abuse.
With Rimmel’s support over the next three years, Cybersmile will launch “Cybersmile Assistant” a state-of-the-art AI driven tool that will recommend appropriate resources, helplines, organisations and articles localised to the user and best suited for the individuals particular problem.
The nature of AI machine learning means that Cybersmile Assistant will become more intuitive and more effective as it grows over time.
This ground-breaking tool will be launching in all English-speaking countries in 2019.
Latest News
Billie Eilish Teams Up With Nike To Release Vegan Air Jordans
Influential Singer Billie Eilish is teaming up with Nike for a sustainable sneaker collection. Eilish, who was just named Time’s most influential person of the year announced the ethical sneaker collection on her Instagram. The collection’s sneakers will be 100 per cent vegan, made from over 20 per cent recycled material. Hardly surprisingly, considering, Eillish […]
IMAA Announces New Group Deal Arrangements With Media Research, Planning And Training Companies
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]
New Word Order Creates “Anything Is Possible” Campaign For Coomera Anglican College
Coomera Anglican College has risen to become a leader among Gold Coast schools, however, its brand identity was at odds with its history, leadership and bold plans for the future.
Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Connection As Currency – How DTC Brands Are Changing Commerce
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
New Advertising, Consulting And Media Industry COVID-19 Ad Calls To Australia’s Fighting Spirit
Judging by B&T staff, the only known side effect of the vaccine is boring everyone with the news you've been vaccinated.
Queensland Health Releases “For The Love Of” Campaign Encouraging People To Get Vaccinated
Queensland Health releases pro-vax campaign. Confirms that interstate tourists can still f@ck off.
Hill+Knowlton Makes Four New Appointments, Names Amelia Tipping As MD
Hill+Knowlton makes four new appointments, and a possible fifth had you included their new ink cartridge supplier.
Hungry Jack’s Moves Into KFC’s Territory With New Fried Chicken Range
Looks like a fast food chicken war is set to erupt. As all sides concede the breakfast menu isn't worth fighting over.
Nova Nabs Ed Sheeran Exclusive With A Red Room Live Performance
Thought 2021 couldn't get any worse? Well, brace yourself on the news Ed Sheeran's got a new album coming out.
“Born For This Moment!” Phil McCann Reports On UK Petrol Crisis And, Yep, The Gags Are Writing Themselves
Know how The Simpsons have an uncanny knack of predicting popular culture? It would appear they've done it again.
ABC iview Goes Virtual With Fetch TV
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
triple j Creates Festival-Inspired Candle To Recreate The Unmistakeable Scents Of Moshpits And Mud
triple J unveils festival scented candle! Including a dash of BO, a hint of hipster & a dubious-quality ecstasy tablet.
Nestlé And Wunderman Thompson Address The Age-Old Question Of How To Eat A KitKat In New Campaign
Have you ever dumped a partner over the way they ate a KitKat? Have you considered therapy even?
Sunday TV Wrap: Big Night Of True Crime, And Also Young Talent Time
Wasn't last night's Young Talent Time anniversary a trip down memory lane? Albeit an unpleasant trip down memory lane.
Jackie Gillies Joins The Acast Creator Network
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
VMO Launches “Open For Business”, A Generous Initiative To Support Small Businesses
Here's your chance to win $1 million of free OOH ads. Thankfully, prize doesn't include flash mobs or dunking machines.
Berlei & BCNA Launch Star-Studded Breast Cancer Awareness Campaign Via Piglet Studio
Not only is this ad supporting breast cancer awareness, it's got Marcia Hines in it. It's like a funky, boobie disco.
eCommerce Is The Future: Here’s How To Seize Its Power
eCommerce is the future. Although not necessarily when purchasing a selection of cold meats for your charcuterie board.
Grill’d Introduces “Righteous Burgers” In First-Ever Brand Campaign Via The Monkeys
B&T loves a Grill’d burger & not just because they serve alcohol. Ok, yes, it's primarily because they serve alcohol.
“Absolute Chaos!” American TV Hosts Test Positive For COVID Live On Air!
B&T longs for the day when we no longer have to write COVID stories. Same with Peter Evans and Kerri-Anne stories.
James Warburton: Total TV Tells The Total Story
James Warburton pens this exclusive piece for B&T, that also happened to have exclusively appeared in the AFR & AdNews.
Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years
Saturday's AFL grand final was a win for the true believer, as much as it was a harrowing calamity for Bulldogs fans.
WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Dating Back Eight Years
WPP fined $26 million for alleged bribery & corruption. But got off the counterfeiting & the plane hijacking charge.
Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Staying On Trend: How Marketers Can Leverage Twitter’s New Trends Report
Twitter's new report aims to show marketers what's trending currently, so don't expect to see anything about mood rings.
Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
Love overpriced and scanty portions served by snooty wait staff? The Gourmet Traveller Restaurant Awards are for you.
Spark Foundry Wins Voyages Indigenous Tourism’s Media
Spark Foundry is the HOT agency at the moment, & not just after someone left the sandwich press on causing that fire.
