The M&C Saatchi-owned media agency Bohemia launches What’s your Calling in creative partnership with Australia’s leading online educator Open Colleges. The new campaign marks the official re-brand of the new School of Health in Perth and Adelaide.
Through a series of testimonials, appearing in digital, social media and out of home formats, the new campaign shines a light on why people enter the healthcare, aged care and disability industries using real-life case studies to share emotive stories of what attracted them to a career in these industries and to encourage others to find their purpose.
Open Colleges School of Health CEO Alexis Watt said, “In conversation with our students, we repeatedly discovered that they were attracted to these industries through either a personal experience or an intrinsic desire to care for others. With a myriad of powerful stories at our fingertips, we decided to pose the question – What’s your calling?”
The new campaign focuses on the reasons why people enter the healthcare, aged care and disability industries – finding a career with purpose where they can help others. These students are not just looking for a job, rather they are following their calling.
“We believe this approach to the campaign supported by the images of real-life School of Health students finding their true calling and following their passion, will help inspire those interested in a career in caring,” Watt said.
“Human interest stories can be such a powerful tool in storytelling. We wanted to use environments that allowed us to not just share students’ emotive journey to studying healthcare, but left viewers with a lingering after thought of, what’s my calling?”
Bohemia’s head of strategy Chris Christofi, said, “This campaign reflects Open Colleges desire to do more than just sell courses but to inspire people to pursue their passions or as we like to think of it “find their awesome”.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]