Merger creates full service competitor for Australian print market Direct Impact Media (DIM) has announced it will merge with IPG Connect, a print management and digital publishing specialist agency, to form a full-service printing and design business, IPG Marketing Solutions.
The merged businesses will be owned by a subsidiary of Domino’s Pizza Enterprises (Domino’s), and will aim to combine capabilities across offset printing, digital printing, logistics and digital marketing.
IPG Marketing Solutions General Manager Kahn Barlow, who was most recently the General Manager of DIM, said the merger was a logical step for the two companies.
“DIM and IPG have been working together for more than two years, sharing skills and specialties that complement each other’s work,” Barlow said.
“We had always envisioned DIM would become a world-class marketing agency – that is now a shared vision between the entire group and this merger will help all of us reach that goal sooner than we originally anticipated.
“IPG Marketing Solutions will offer a more complete service to customers, and build a business that is more sustainable in a competitive industry.
“This merger is a tremendous opportunity for both teams to work together under one roof, tackling new projects and learning new skills.
“The combined IPG Marketing Solutions group will allow a much broader offering of complementary products and services, from offset printing through to direct mail, allowing the team to win new business and act as a one-stop-shop for customers.”
The Company will continue to work with Domino’s, Lite’n’Easy, the Mater Hospital, Mantra Hotels and Queensland Reds Rugby, amongst other established brands in Brisbane and will work at a combined facility at 25 Strathwyn Street in Brendale.
Barlow will oversee the merger, ensuring the entire team continues with business as usual for all clients, as the two teams integrate and combine skillsets.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.