Merger creates full service competitor for Australian print market Direct Impact Media (DIM) has announced it will merge with IPG Connect, a print management and digital publishing specialist agency, to form a full-service printing and design business, IPG Marketing Solutions.
The merged businesses will be owned by a subsidiary of Domino’s Pizza Enterprises (Domino’s), and will aim to combine capabilities across offset printing, digital printing, logistics and digital marketing.
IPG Marketing Solutions General Manager Kahn Barlow, who was most recently the General Manager of DIM, said the merger was a logical step for the two companies.
“DIM and IPG have been working together for more than two years, sharing skills and specialties that complement each other’s work,” Barlow said.
“We had always envisioned DIM would become a world-class marketing agency – that is now a shared vision between the entire group and this merger will help all of us reach that goal sooner than we originally anticipated.
“IPG Marketing Solutions will offer a more complete service to customers, and build a business that is more sustainable in a competitive industry.
“This merger is a tremendous opportunity for both teams to work together under one roof, tackling new projects and learning new skills.
“The combined IPG Marketing Solutions group will allow a much broader offering of complementary products and services, from offset printing through to direct mail, allowing the team to win new business and act as a one-stop-shop for customers.”
The Company will continue to work with Domino’s, Lite’n’Easy, the Mater Hospital, Mantra Hotels and Queensland Reds Rugby, amongst other established brands in Brisbane and will work at a combined facility at 25 Strathwyn Street in Brendale.
Barlow will oversee the merger, ensuring the entire team continues with business as usual for all clients, as the two teams integrate and combine skillsets.