AirAsia Encourages Aussies to Fly Smarter

AirAsia Encourages Aussies to Fly Smarter

Ahead of its ninth anniversary of operations in Australia, award-winning low-cost airline AirAsia has taken the wraps off its latest campaign from Publicis Brisbane to help educate consumers about how they can ‘Fly Smarter’ with AirAsia.

The campaign features a series of six short videos that reveal insider knowledge on the not-often talked about lengths that AirAsia goes to keep costs low for long-haul travel to Asia, with savings passed directly back to customers.

The videos address different themes, such as cabin service, the abundance of legroom on their Airbus 330s and also the airline’s recent global Skytrax Award for the worlds best low-cost airline.

AirAsia head of marketing Australia Linda Na said, “Our new campaign will appeal to Aussies who choose to Fly Smarter, to save money on their flight and spend the savings at their destination. There is a common misconception that low-cost airlines cut corners to offer low fares. We are able to offer low fares because of our meticulous low-cost management measures and by carrying only what passengers need and choose.”

Na added, “We’re a business which is focused on offering a great travel experience for the real travelling public who, like us, are focused on flying for less rather than first class luxuries, which are experienced by few. All savings are passed back to passengers in the form of low fares.”


Client: AirAsia

Head of Brand: Brendan McGruther

Head of Marketing: Linda Na

Creative Director: Andy Ward

Producer: Vicki Lee

Production Company: Taxi Film Production

Director: Miles Murphy

Producer: Mark Bishop

Post/Audio: Chop Shop

Talent: Leon Cain

Brand Planning Director: Gabriella Frigenti

Account Manager: Amelia Shaw

Account Executive: Ava Hawes

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