Twitter Shows What’s At Stake This Election In Outdoor Campaign

Twitter Shows What’s At Stake This Election In Outdoor Campaign
SHARE
THIS



A week out from Election Day, Twitter is launching a big out-of-home ad campaign pairing hashtag symbol (which originated on the site) with images of the issues at stake this election.

The campaign position Twitter as the place where conversations are happening about the real issues at stake on November 8th.

The first outdoor ad in the series launched a few weeks back near the Lincoln Tunnel in New Jersey, targeting commuters driving into New York City. The billboards are going up in New York, Los Angeles and San Francisco.

The first billboard in the series

The first billboard in the series

In a statement on Twitter’s blog, Jayanta Jenkins global group creative director said: “The election is playing out live on Twitter where people can hear directly from the candidates, their supporters, the media, and everyone in between. Because Twitter is open, it’s the place for people to see and discuss the issues from every perspective.

“This campaign highlights the top issues being discussed on Twitter – it reflects different sides and doesn’t take sides. As they always do on Twitter, people will bring their own point of view to the images that can be seen today around NYC.”

Adweek spoke to Jenkins about the campaign: “We started with the candidates. It was a really nice way to kick off this work, which is now about the issues. If you think about the news cycle that’s been happening around the election, it’s all been about the personalities. It’s been Clinton this, or Trump that. A little bit of what’s been taken from us is just the conversation around the issues that we’re actually voting for.”

Here’s the rest of the billboard images:

Please login with linkedin to comment

einsights Saatchi & Saatchi Sydney Social Media

Latest News

Atomic 212° Wins BMW Group’s Media Planning & Buying
  • Media

Atomic 212° Wins BMW Group’s Media Planning & Buying

Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]

Deliveroo Turns On Beach Delivery For This Summer
  • Media

Deliveroo Turns On Beach Delivery For This Summer

With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]