Content company 3rdspace has created a new campaign for Brumby’s Bakery to better tell their story through content. Weekends are better with Brumby’s, is the first chapter of this story.

The range of campaign content includes a clip that celebrates the little things that make weekends better, including Brumby’s.

The film will be backed with an evolving story in social, including weekend inspiration, recipes and the opportunity for the audience to snap and share what makes their weekends better, for the chance to win a $5000 weekend away with Flight Centre.

The content will also play out on radio across Southern Cross Austereo Metro and regional networks.

Tom Elliott, marketing manager for Brumby’s, said, “Weekends are when our customers have the opportunity to stop by, have a chat, taste our bake goods and breads, then enjoy some of our range with the rest of their weekend.

“This campaign not only celebrates weekends, but everything we stand for.”