Network 10 and Travlr’s co-branded travel marketplace, 10 Travlr, is now live.
On the 10 Travlr site and app, consumers can find travel and accommodation deals alongside specially curated travel content.
Features on the site include:
- The ability to mix and match airline and airfare options.
- Dynamic and static rate options for hotels, cruises, guided holidays, day tours and on-location experiences.
- Vouchers for local restaurants and health and beauty experiences.
- The ability to book VIP transfers, fast track passes through airports and tickets to ‘jump the queue’ at major attractions.
- An itinerary builder allowing travellers to curate and share personal itineraries.
As part of the launch, Studio 10 will unveil ’10 deals from 10 Travlr’ kicking off Friday 24 January and featuring travel deals to destinations including Fiji, Thailand, Maldives, Australia, New Zealand, Africa and China; and on Sunday 26 January, I’m A Celebrity…Get Me Out Of Here will launch its biggest consumer promotion ever giving audiences a change to win a trip to South Africa, thanks to 10 Travlr.
In addition, Network 10 will broadcast a two-part travel series in partnership with Tourism New Zealand and Air New Zealand called 10 Travlr New Zealand. The show, which premieres Saturday 25 January at 4:30pm on Channel 10, explores various travel experiences across New Zealand.
Network 10’s chief content officer Beverley McGarvey said: “Through our shows like MasterChef Australia, I’m A Celebrity…Get Me Out Of Here and The Bachelor, we naturally find ourselves exploring beautiful destinations around Australia and the world, often inspiring our audiences to travel.
“10 Travlr encourages our audience to take that extra step and book their next holiday, which is a great way for us to extend their viewing experience in a unique and rewarding way. We’re really excited to be launching the brand across all our platforms today.”
Over the next few months, 10 Travlr will work with local industry and tourism bodies on initiatives to promote domestic travel to areas affected by the recent bushfires.
10 Travlr global commercial director Gordy Bayne said: “We’re really excited to be launching the first phase of the 10 Travlr partnership. Since announcing our partnership with 10 late last year to launch 10 Travlr, we have been overwhelmed with interest from the industry.
“Network 10 has a powerful network with an unrivalled combination of platforms and brands. The opportunities to partner with 10 Travlr are endless for the travel industry – from a dedicated TV show to a consumer competition, in-show integration to a podcast, curated editorial content to a digital hub – we’re well and truly open for business, ready to take consumers from screen to dream.”
10 Travlr is an accredited member of ATAS.