Media company NBC Universal has said it’s sold $US1 billion in advertising for the 2016 Rio Olympics.
NBC reached a similar milestone during the 2012 London Olympics, but only two days before the Opening Ceremony.
The monetary figure is made up of national broadcast, cable and digital sales, according to Business Insider. However, there’s still some prime time slots available.
In a blog post on the company’s site, Seth Winter, executive vice president of advertising sales at NBC Sports Group, said: “The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences.
“The Olympics’ ability to dominate primetime for 17 consecutive nights is unmatched. If brands want to reach viewers and their customers in the third quarter, they have to be in the Olympics.
“Some of the most valuable inventory is gone; but, there is still some primetime availability on the network as well as cable-channel inventory.”
According to CNBC, two years ago NBC signed a deal for $7.65 billion for the rights to air six Olympic Games.
The Rio Olympics opens August 5 2016.
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