100 days of Homeheaven

100 days of Homeheaven
SHARE
THIS



Newly-launched online home destination homeheaven has carved itself a clear niche, recently marking its first 100 days with a number of significant achievements.

Since launching in February, more than 150,000 homemakers have visited the site, and generated more than half a million page impressions. In that time more than 5,000 visitors have registered as homeheaven community members and Facebook fans.

While the site is still very much in its infancy, it continues to grow its audience and community and is also attracting significant interest from brands eager to place their products directly into the hands of engaged consumers. Leading FMCG, boutique and lifestyle names, including Vanish Napisan, Dettol, Natures Organics, ENJO, Emma & Toms and Hanks Jams and Freedom were quick to partner up.  In the last three months, more than 90 brands have joined, contributing to over 500 product listings that consumers can review.

homeheaven

Leisa Cannon, Marketing Manager of Hank’s Jams, has used homeheaven to encourage authentic word-of-mouth promotion for its products. She says: “Homeheaven has proven to be a great medium for Hank’s to gather valuable feedback on our jams and chutneys. Hank’s relies heavily on our customers tasting our quality product and telling everyone how good it is by word-of-mouth. Homeheaven is the perfect forum to achieve this on a national level”.

Jackie Maxted, Founder and Managing Director of homeheaven, says: “The success of sister-site beautyheaven demonstrates that brands are looking for solutions to talk to consumers directly. Increasingly,  brands are recognising the positive power of online reviews and the goal is to get their products in the hands of people who will share real feedback. We offer marketers a suite of advertising and integrated and branded content options to achieve this. It is a really exciting time for the team, our partners and consumers alike. We have a strong plan in place to continue to drive the evolution of this neighbourhood of knowledge and are confident about the future”.

Homeheaven joins beautyheaven and beautydirectory as part of Directories Group’s market-leading portfolio of female-focused websites. An official brand launch and awareness campaign is scheduled for later this year.

Homeheaven is Australia’s first online home destination, combining editorial with consumer content and reviews. Homeheaven brings the chat over the garden fence into the digital age, with news, reviews and how-tos. Whether you want to find the best products, transform trash to treasure or simply swap clever tips, homeheaven informs, excites and inspires.

Please login with linkedin to comment

CCOs The Rising

Latest News

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]