Ten Years On From The First 30 Under 30: Garrett Fitzgerald
In 2009, Garret Fitzgerald was killing it as a copywriter for Samuelson Talbot & Partners, which saw him become one of B&T‘s 30 Under 30 winners. Since then, he’s moved on up in the ranks and is now a creative director at CHEP.
As part of our celebratory content series marking 10 years since B&T‘s first ever 30 Under 30, we tracked down Fitzgerald to find out what he’s up to now. If you missed the others profiled in the series, check them out here.
Hear from Fitzgerald below about how his career has changed since then, and what he believes to be the biggest changes facing the advertising, marketing and media industries.
Garret Fitzgerald
Then: copywriter, Samuelson Talbot & Partners
Now: creative director, CHE Proximity
At 25, Fitzgerald was one of B&T ‘s younger 30 Under 30 nominees who had already achieved a lot. He was the print Young Lions winner for Australia in 2009, Dux of his class at the AFA Adschool copywriting course, top 10 in Award School Vic in 2008 and chairman of the Victoria AFA Youngbloods in 2007.
Having started as an intern at Clemenger BBDO and McCann Erickson, he was soon taken on as an account executive at JWT Melbourne. After a promotion to account manager, Fitzgerald changed course to follow his dream and become a copywriter when he was accepted into Award School. He even made some spare cash driving a forklift as he built up his portfolio.
Garret was then offered a position at BMF Sydney and then returned to Melbourne to work for ST&P.
ECD at 303 Simon Langley said, “In my time working with Garret, he demonstrated all the qualities needed to become a star of the future. He has already tasted success (and the odd glass of rose) by winning the Young Lions Competition and a trip to Cannes last year, but what has been equally impressive is his attitude.
“It’s refreshing to see a young creative who is just as passionate about generating ideas for clients that will make a difference to their business, as they are about making a name for themselves and winning awards.”
What did it mean to you at the ripe age of 25 that you were chosen as one of B&T’s 30 Under 30?
For this answer, I ran a search on my old Facebook posts. Turns out 25 year old me was pretty happy with himself, and just as happy to let the world know about it.
Status update reads: “Have had a good week – got listed in B&T mags 30 under 30 and also got to see passion pit”.
I can’t remember the gig. However, I can remember it was great to be listed amongst such a talented group. I’d like to assure anyone reading this that I’ve learnt to rein the status updates in.
How do you think being nominated affected your career, if at all?
Acknowledgments like 30 under 30 are great because they confirm that hard work can lead to good things. Also, a pat on the back can double as a nice push onwards – it certainly was for me.
What’s been the biggest change to your life since then?
Marrying my wife Emily, and having a son together (Jack 16 months). Em keeps me grounded. Jack keeps me on my toes.
What words of wisdom would you have shared with your 25 year old self back then knowing what you do now?
Calm down. The ads will still be there when you wake up in the morning.
What are you most proud of?
My career has allowed me to experience some amazing highs, as well some significant lows. I think the fact I’m still here in a creative dept (and enjoying it) is something in itself. It can be a pretty tricky gig and the hours/pace can wear thin over the years. However, reaching a point where you can pass some knowledge down is really rewarding and I love being able to help the teams shape their work.
What do you see as the biggest challenges that face young people in advertising, marketing and media these days? Conversely, what’s the biggest opportunity for those under 30 now?
There are so many specialisations and roles today that I think it can be hard to figure out where to start, and then even harder to define a clear path for yourself.
However, there’s also mass opportunity within that. You can try things and move around. The industry is becoming more fluid and doesn’t begrudge people for shorter stints. If you want to gain new skills in new areas, it’s getting easier to make that happen.
What can the industry do better to attract and retain young talent?
The best thing about this industry is the amazing brainpower within it. From mentorships to training, the more we can connect young talent to the talent at the top, the better we’ll all be for it.
Entries for this year’s 30 Under 30 Awards are now closed (although entries for the Snapchat Young Lions Competition just opened). The shortlist for B&T‘s tenth 30 Under 30 will be released Tuesday 26 March. Tickets for the award night on Thursday 11 April are on sale now.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.