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28 May, 2014

10 Reasons to attend MAD Week 2014

It’s that time of year again – MAD Week 2014 is just around the corner and boy there is a lot happening! This year MAD week has been revamped and while we’re bringing back some of the favourites from last year (Battle of the Bands, Women in Media and 30 Under 30) there’s also a whole heap of new forums that have been designed to help people in all realms of media engage and communicate with the changing digital customer.

So, in light of all these changes, summarised below are 10 things you need to know about what MAD Week 2014 is all about and why it is a must attend event for those in marketing, advertising and digital media.

1. MAD Week is for everyone

It brings together all spheres of the marketing & media industry to share ideas, success stories and be inspired to maximise every marketing opportunity to increase impact and ROI.

2. It’s all about the Customer

Each event has been tailored to address and explore how you can best understand, engage and communicate with the digital customer in 2014 and beyond.

New events for 2014 include:

The Debate

The Customer Conference

Omni-Channel Retailing

Pop Up Events

3. Learn from the experts

Hear, learn and interact with the very best in the industry. MAD Week will be home to the very best local and international speakers, presenting practical case studies.

Keynote speakers include:

Lucinda Barlow, Head of Marketing, Google Australia & New Zealand
Elaine Herlihy, Head of Marketing and Brand, Westpac
Stephanie Tully, Chief Marketing Officer, Quantas Loyalty
Greg Smith, Chief Marketing Officer, The Co-op
Nick Adams, Director, CRM, Loyalty and Digital Marketing, Telstra
Nicole Bardsley, Director of Brands & Communications, Virgin Mobile

Check out the full speaker list so far here

4. Celebrate the talent in the industry

Recognise and celebrate the brightest talent the industry has to offer at some of the most prestigious awards nights in the media sphere – Women in Media, 30 Under 30 Awards and Battle of the Bands.

Book tickets now for:

Women in Media Awards

30 Under 30 Awards

Battle of the Bands

5. Customise your learning

It’s a week-long event. Whether you want to go to one event or five, the week-long format means you can tailor your own experience and pick and choose which events you go to.

6. Become an expert

Take away key strategies and invaluable insights needed to become a successful digital marketer now and in the future.

7. Connect with market leaders

MAD Week brings together people from all walks of the media landscape. From pop-up events to awards nights, MAD Week provides a number of opportunities for you to mingle and connect with your peers.

8. Stay Up to date with new technology and trends

Hear first-hand from solution providers about the tools and solutions needed to keep up with the evolving digital customer under one roof.

9. Let your hair down

MAD Week is not all about conferences – it’s a party too. Let your hair down and share a drink with colleagues and peers at any of the networking functions across the week.

10. MAD Week is co-located with the ADMA Global Forum

This year MAD Week is running alongside the ADMA global forum – doubling networking and learning opportunities.

Download the agenda here or visit www.madweek.com.au for more information.

Join the conversation!

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