B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 10 digital marketing trends for 2014
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > 10 digital marketing trends for 2014
Marketing

10 digital marketing trends for 2014

Staff Writers
Published on: 8th January 2014 at 10:00 AM
Staff Writers
Share
3 Min Read
SHARE

2013 was a year that really evolved the way we market to our consumers and businesses. Gone are the days of traditional above- and below-the-line media plans. Nowadays, success metrics are increasingly measured via social shares, youtube views and of course, online conversion.

We’re excited with how far 2014 will push us digitally to the next level. Here are our digital marketing trend predictions for 2014. 

1. Content marketing is still king
In fact according to Social Media Today, 78% of CMO’s believe custom content is the future of marketing. The focus in 2014 is not only increasing content marketing, but also targeted, strategic content – more on this later.

2. Smarter social media marketing  
In 2013, organisations experienced highs and lows of interacting socially with the community. 2014 will see a more strategic, smarter and most importantly – careful approach – in social media marketing.

3. Real time marketing is not just a hype
Oreo’s “Dunk in the Dark” set a new benchmark for breakthrough marketing on Twitter. More will come in 2014.

4. Desktops are so passé
With mobile googling to exceed over 27 billion search queries by 2016 globally, desktops will be increasingly substituted with mobile devices and tablets.

5. Mobile engagement will surge
As a result of increased mobile and digital tablet usage, so too will the engagement on these devices. 26% of Australians have made a purchase on their smartphones. This is predicted to surge in 2014.

6. Mobile advertising will also grow
With facts like 87% of smartphone users in Australia say they notice mobile ads, advertising via mobile and digital tablet channels will no doubt increase.

7. Less words, more visual
The massive growth of infographics, Instagram and Vine reinforce the fact that we’re reading less and watching more. Visual media will dominate the market in 2014.

8. Content marketing will be more targeted
91% of adults have their mobile phones within arms reach 24/7. So it’s no wonder delivering multimedia directly to the user’s mobile based on their location (via GPS technology) will grow. It’s relevant, timely and simply clever.

9. Challenger brands will conquer
Challenger brands have the flexibility to be more responsive and adaptive to new technologies. Look out for challenger brands making some noise in the 2014 digital landscape.

10. More B2B marketers will use Slideshare
Voted among World’s Top 10 tools for education and e-learning in 2010 and now with over 58 million unique visitors a month, using Slideshare for B2B digital marketing will accelerate in Australia.

 

Grace Chau, Agency Director and Founding Partner, Attractivo

View the presentation at: http://goo.gl/z5t1JE

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Antoinette Lattouf: “Why Would You Compromise Your Ethics & Your Integrity For A Slow-sinking Ship?”
13/05/2025
Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?