2013 was a year that really evolved the way we market to our consumers and businesses. Gone are the days of traditional above- and below-the-line media plans. Nowadays, success metrics are increasingly measured via social shares, youtube views and of course, online conversion.
We’re excited with how far 2014 will push us digitally to the next level. Here are our digital marketing trend predictions for 2014.
1. Content marketing is still king
In fact according to Social Media Today, 78% of CMO’s believe custom content is the future of marketing. The focus in 2014 is not only increasing content marketing, but also targeted, strategic content – more on this later.
2. Smarter social media marketing
In 2013, organisations experienced highs and lows of interacting socially with the community. 2014 will see a more strategic, smarter and most importantly – careful approach – in social media marketing.
3. Real time marketing is not just a hype
Oreo’s “Dunk in the Dark” set a new benchmark for breakthrough marketing on Twitter. More will come in 2014.
4. Desktops are so pass√©
With mobile googling to exceed over 27 billion search queries by 2016 globally, desktops will be increasingly substituted with mobile devices and tablets.
5. Mobile engagement will surge
As a result of increased mobile and digital tablet usage, so too will the engagement on these devices. 26% of Australians have made a purchase on their smartphones. This is predicted to surge in 2014.
6. Mobile advertising will also grow
With facts like 87% of smartphone users in Australia say they notice mobile ads, advertising via mobile and digital tablet channels will no doubt increase.
7. Less words, more visual
The massive growth of infographics, Instagram and Vine reinforce the fact that we’re reading less and watching more. Visual media will dominate the market in 2014.
8. Content marketing will be more targeted
91% of adults have their mobile phones within arms reach 24/7. So it’s no wonder delivering multimedia directly to the user’s mobile based on their location (via GPS technology) will grow. It’s relevant, timely and simply clever.
9. Challenger brands will conquer
Challenger brands have the flexibility to be more responsive and adaptive to new technologies. Look out for challenger brands making some noise in the 2014 digital landscape.
10. More B2B marketers will use Slideshare
Voted among World’s Top 10 tools for education and e-learning in 2010 and now with over 58 million unique visitors a month, using Slideshare for B2B digital marketing will accelerate in Australia.
Grace Chau, Agency Director and Founding Partner, Attractivo
View the presentation at: http://goo.gl/z5t1JE
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]