Retailers are taking up marketing cloud software to increase their customer relationships, with 10 high-profile clients recently joining Responsys.
The digital marketing company has recently welcomed Kmart, Webster Holdings, Marcs, Jigsaw, David Lawrence, NONI B, WSPA, RedBalloon and MYOB to drive customised digital marketing.
In expansion of the field, it has also established an interact preface that allows marketers to profile and better engage consumers in relationship-driven marketing.
Commenting on the new wins, Responsys Asia-Pacific president, Paul Cross said it’s an exciting period for the company brands increasingly recognise they need to create and maintain individual relationships at massive scale.
“This is particularly important for retailers whose businesses are so reliant on their customer relationships. The Responsys Interact Marketing Cloud will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”
Kmart’s digital marketing manager, Alexander Andrews, said: “Working with Responsys provides the confidence we need to ensure we’re sending out relevant and timely communications that really drive results and boost ROI. The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns.”
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]