10 Feet Tall creates Rinnai 'Institute of Comfort'

10 Feet Tall creates Rinnai 'Institute of Comfort'

Melbourne ad agency 10 Feet Tall has created a series of new ads for Rinnai Australia to promote its new Rinnai Infinity 26 Touch gas.

The ads focus on a fictitious, larger than life Institute of Comfort where the new products are tested.

Joseph Meseha, MD at 10 feet tall, said: The institute was a vehicle for us to highlight the Rinnai brand’s point of difference and make ordinary hot water facts more interesting and meaningful for potential customers, in a busy entertainment environment.”

Take a look at the spots below:

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