Patrick Rychner has joined The8Agency after more than 12 years leading creative nationally across all five Blaze Advertising offices.
Rychner left the agency in early October 2018, following the merger of Blaze Advertising and MediaCom in March 2018. Both are WPP AUNZ companies.
It’s understood that post-merger, MediaCom made the decision to wind down the Blaze operation after 25 years of operation, effective 31 December 2018.
Prior to his role at Blaze, Rychner was creative group head at George Patterson and Adtown.
Rychner joins The8Agency, a Melbourne full-service agency led by ex-CEO of Blaze, Leanne Krstevski.