eBay advertising network business, eBay Commerce Network (ECN) has joined forces with online shopping and catalogue aggregator, Lasoo.com.au, owned by Salmat.
The move sees merchants that advertise with ECN now gain access to Lasoo.com.au customer base.
Established in 2007, Lasoo provides a single platform to search, sort and locate products for sale through an interactive shopping experience online and on mobile.
By partnering with the ECN, Lasoo will broaden its portfolio of online retailers to include international brands, adding to thousands of catalogue deals from retailers such as Target, BIG W and Aldi, already on the Lasoo website.
Adam Shalagin, Australia country manager for eBay said: “The partnership with Lasoo is an endorsement of our advertising network offering for merchants. Lasoo becomes our largest Australian partner.
“Our robust network ensures that we’re able to deliver increased value to advertisers, enabling commerce for publishers and providing real-time access to all services, products, features, listings and merchants.”
Previously known as Shopping.com, ECN allows merchants to engage consumers on eBay and other websites in a single campaign, bringing together 8,000 merchants and 2,000 publishers to provide access to 250 million consumers globally.
Dom Finnegan, executive general manager of Lasoo said: "Lasoo’s partnership with the eBay Commerce Network will provide Australian shoppers with a richer, more interactive shopping experience online, helping them discover and research a wider range of products and services from leading local and international retailers.”
eBay Commerce Network also has partnerships with Kogan, The Iconic, oo.com.au and CrazySales.com.au