The graveyard shift: G Squared launches after hours social media management

The graveyard shift: G Squared launches after hours social media management
SHARE
THIS



Should social media managers expect to work graveyard shifts in the future? They might be if they work at G Squared Digital Marketing.

The boutique digital marketing agency in Sydney will soon be launching a 24 hour social media management service to help address social mediadisasters that happen afterhours. We saw this most recently on Qantas' Facebook page, when a hardcore pornographic image was posted overnight and left up for seven hours and seen by a boy under eight.

“Social media doesn’t sleep," G Squared director George Photios told B&T.

"Facebook’s most active time is between the hours of 10pm and midnight."

Photios said that these are the times when damaging comments can be made on a company's profile, offending its customers, sometimes seeing them band together to all simultaneously unlike the page. 

The agency aims to deliver the new service for a relatively cheap cost, planning to have one overnight manager working across three or four clients and charge in eight hour blocks. The expected challenges though, are being unable to contact the client to confirm how to respond when an issue arises.

“If there’s an issue posted that can’t be instantly addressed, we will at least be able to respond that the right person has been informed and that they will address it first thing in the morning.”

Photois told B&T there has been interest in the service but no clients yet to sign up, buthe believes that all-hours social media management will become a norm within five to 10 years.

“Just like journalism and media is manned 24/7, I think as we realise how public and influential the profiles are, we will soon see social media being managed in the same way ,” Photios said.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?