Independent agency The Hallway has won digital work with TV1 General Entertainment Partnership, following a competitive pitch.
The Sydney agency is tasked with identifying new digital income streams for subscription TV brands TV1 and SF.
Peter Hudson, CEO of SV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”
Jules Hall (pictured, right, with The Hallway’s creative partner Simon Lee), managing partner at The Hallway, added: “We’re excited to be appointed by TV1 to review their digital revenue drivers and help them further build the brand presence of two leading content properties in Australia.”