The Hallway wins TV1

The Hallway wins TV1
SHARE
THIS



Independent agency The Hallway has won digital work with TV1 General Entertainment Partnership, following a competitive pitch.

The Sydney agency is tasked with identifying new digital income streams for subscription TV brands TV1 and SF.

Peter Hudson, CEO of SV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”

Jules Hall (pictured, right, with The Hallway’s creative partner Simon Lee), managing partner at The Hallway, added: “We’re excited to be appointed by TV1 to review their digital revenue drivers and help them further build the brand presence of two leading content properties in Australia.”

Please login with linkedin to comment

Latest News

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]