The Brief – with Razorfish's global CTO

The Brief –  with Razorfish's global CTO
SHARE
THIS



This week B&T news editor Andrew Jennings speaks with Razorfish's global CTO Ray Velez about convergence in advertising, the rise of The Internet of Things, plus the Publicis Omnicom merger.

Ray was in Australia to promote his new book, CONVERGE, co-written with Razorfish global CEO Bob Lord, which examines how the lines have blurred between technology, media and creativity and how this shift is revolutionising market and business strategy.

With first-hand experience of working closely with global brands to solve business problems, Ray argues that brands need to create a religion around convergence, while also discussing the impact of ubiquitous computing.

Take a look.

{^widget|(playercode)VeZ4ALlP|(name)RBI.Video.BOTR_1|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(videocode)JbmzxsQf|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

Please login with linkedin to comment

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]