The Brief is going sky high this week as Jessica Kennedy takes you up in a helicopter for the launch of German home retailer POCO.
Aerial display advertising company Branding by Air was recruited by the big-box retailer to ramp up the impact of its integrated launch campaign, which also included print, online and radio.
On May 11, Branding by Air flew high-above Western Sydney to alert residents to the opening of the new store.
Poco is a low-cost homeware and furniture store designed to fill the gaps of its parent company Steinhoff other brands, Freedom Furniture, Snooze and Bay Leather Republic.
Here, Ducan MacIntyre, managing director Branding by Air, talks about the benefits of branded aerial displays, how the medium is measured and more while we give you a bird’s eye view of Sydney.
Enjoy the ride.