The ADMA Global Forum 2013 Speakers

The ADMA Global Forum 2013 Speakers

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The keynote speakers for ADMA Global Forum Sydney have been announced with the list featuring more than 20 international presenters and CMOs. The event is Asia-Pacific’s largest data-driven event for the marketing and advertising industry, with the schedule featuring masterclasses, technology demonstrations, and education sessions.

Held from Wednesday 7 to Friday 9 August, some of the key presenters include McDonald’s Canada’s CMO Joel Yashinksy explaining how using transparency can be used in customer engagement and brand experience; Collective Bias’ chief social marketing officer Ted Rubin presenting on brand advocacy and finding return on relationship; and Rovio’s global head of brand ad partnerships, Michelle Tobin, explaining how Angry Birds became a global media platform. 

The full list of speakers is listed below. For more information visit the ADMA Global Forum website.

ADMA Global Forum is held from Wednesday 7 to Friday 9 August 2013 at the Sydney Convention & Exhibition Centre. 


  • Rayid Ghani, (Former) Chief Scientist, Obama for America Campaign (USA)
  • Joel Yashinsky, CMO and SVP of Marketing and Consumer Business Insights, McDonald’s Canada (CAN) 
  • Husani Oakley, Technology Director, Wieden + Kennedy – New York (USA)
  • Ted Rubin, Chief Social Marketing Officer, Collective Bias (USA) 
  • Michael Bayle, Senior VP & General Manager Mobile, ESPN (USA) 
  • Michelle Tobin, Head of Brand Partnerships and Advertising, Rovio Entertainment (USA)
  • Phil McAveety, EVP & Chief Brand Officer, Starwood Hotels & Resorts Worldwide (USA)
  • David Whittaker, Managing Director, MarketData (Brazil)
  • Bob Daly, SVP FlexPerks Rewards & Loyalty Management, U.S. Bank (USA)
  • Nicola Smith, VP Innovation, Engauge (USA)
  • Aaron Kahlow, CEO & Founder, Online Marketing Institute (USA)
  • Lisa Arthur, Chief Marketing Officer, Teradata Applications (USA)
  • Suresh Vittal, Chief Product Officer, Neolane (USA)


  • Dr Nicola J. Millard, Customer Experience Futurologist, BT (UK) 
  • Pierric Duthoit, Director Online Marketing Europe, Meetic/Match (France)


  • Joshua Goff, Senior Expert, McKinsey & Company (Japan) 
  • Ajay Kaul, Executive Director, Global Brand Communications and Marketing Analytics, Lenovo (India)
  • James Sykes, Regional Marketing Director Asia-Pacific, India and South America, Beam Spirits (APAC)
  • Drew Ward, VP Australasia, Tough Mudder (APAC)
  • Mitchell Mackey, APAC Head of Marketing, Ansell (APAC)
  • Rowena Millward, Senior Director Integrated Communications & Digital – Consumer Asia Pacific, Johnson & Johnson (APAC)
  • Aden Forrest, Managing Director ANZ, Marketo (APAC)
  • Suzana Ristevski, CMO, GE Australia & New Zealand (APAC)
  • Paul Cross, President Asia Pacific, Responsys (APAC)


  • Arno Lenior, CMO, Samsung Australia
  • Mark Buckman, CMO, Telstra 
  • David Morgan, Director Corporate Communications and Marketing Services, Nestl√©
  • Andrew McEvoy, CEO, Tourism Australia
  • Debra McGrath, National Brand, Events and Engagement Manager, EB Games
  • Craig Blair, CEO Australia, Zeebox
  • Chantal Walker, Marketing Director, Foxtel
  • Helen Kellie, Marketing Director, SBS
  • Rebekah Horne, Chief Digital Officer, Network Ten
  • Lesley Grant, CEO, Qantas Loyalty
  • Stephanie Tully, CMO, Qantas Loyalty
  • David Hamilton, Head of Marketing, Energy Australia
  • Sam Walch, Head of AFL Media
  • Carl Jackson, CEO, OzSale
  • Peter Zafiris, National Marketing Manager, BlueScope Steel
  • Oliver Watkins, Head of CRM & Customer Analytics, Tabcorp
  • Finn Haensel, Co-founder and Managing Director, The Iconic
  • Ruslan Kogan, Founder & CEO, Kogan
  • Jeanan Yasseen, Head of Marketing, Masters Home Improvement
  • Liz Moore, Director, Research Insights and Analytics, Telstra
  • Amos McKegg, Customer Analytics Lead, Microsoft
  • Dylan Rose, National Manager, Supporter Care, The Smith Family
  • Tony Davis, Director, Quantium
  • David Whittle, Managing Director Australia, M&C Saatchi
  • Will Lavender, Founder and CEO, Lavender
  • Catriona Larritt, General Manager Post Digital, Australia Post
  • Paul McGlone, Group VP Strategy, Planning and Innovation, Brambles Ltd
  • Simon Lee, Creative Partner, The Hallway
  • Jules Hall, Managing Partner, The Hallway
  • Jenny Wilson, Partner, Deloitte
  • Rob Brown, Group Marketing Manager eMarketing, Navitas
  • Adam Posner, CEO, Directivity
  • Brett Rolfe, Director of Technology & Innovation, Naked Communications
  • Andy Bateman, Global CEO, The Leading Edge

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