Tech titans questioned over price gouging claims

Tech titans questioned over price gouging claims

The giants of the technology world were grilled by an Australian parliamentary committee on Friday over alleged price discrimination against Australian consumers.

Apple, Adobe, and Microsoft were all in front of the committee, where it’s reported the Australian bosses of Microsoft and Adobe were accused of being “evasive” by the MPs conducting the inquiry.

The parliamentary investigation is looking into why Australians pay in many cases hundreds of dollars more than those in the US for identical tech products.

It comes after the House of Representatives Committee on Infrastructure and Communications issued summons to the three companies to appear before the Parliament, to answer questions posed by consumer advocates that Australian consumers have been the victims of price gouging.

Adobe Australia managing director Paul Robson argued that the added cost of doing business in Australia justified price increases of up to 70%, while both Adobe and Microsoft said newer web-based subscription versions of their software are priced more fairly here.  

However, it has been reported neither could justify the massive premiums charged for the full physical and downloadable versions of the software.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]