Qantas, Sydney Opera House and Telstra have come on board as major sponsors of the upcoming TEDx Sydney festival of ideas, to be held on May 4.
TEDx said it had seen sponsor support double since last year’s event, with the aforementioned brands joining existing partners The University of Sydney, the ABC, NAB Private Wealth and the Sydney Morning Herald.
Arno Lenior, marketing director Samsung Electronics Australia said: “Our new partnership with TEDxSydney gives us the opportunity to be involved in creating brand new moments and experiences to complement the existing TEDx platform.
“This partnership brings together two innovative brands that are working together to enable new possibilities and discoveries for Australians showcasing the latest Samsung technology, via cutting edge and contemporary activations in premium and influential environments.”
The event is now in its fourth year and will feature a selection of Australia’s leading thinkers, storytellers and performers sharing their ideas from the Concert Hall stage at the Sydney Opera House (pictured).
The ABC will be the host broadcaster, sharing TEDx’s content through ABC television, radio and online to domestic and international audiences while the Sydney Morning Herald will support the event through a cross platform media partnership which will educate readers about the TED philosophy and build anticipation in the lead up to May 4.
TED is a nonprofit organisation devoted to “Ideas worth spreading” which began as a four-day conference in California 26 years ago.