Street Press Australia set for major brand facelift

Street Press Australia set for major brand facelift
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Street Press Australia (SPA) has announced its stable of music magazines will undergo a major brand overhaul.

The move will see SPA’s three leading titles – Sydney and Perth’s The Drum Media, Brisbane’s Time Off and Melbourne’s Inpress – appear under a new single masthead, The Music, from the 14 August.  

SPA, publishers of theMusic.com.au, said each state will publish localised editions of the magazine, with arts, culture, fashion, lifestyle, music, news and opinion continuing to lead content.

While it will remain free, the magazine is set to become a "glossy newsstand-style publication".

In a statement on theMusic.com.au, company director Craig Treweek said that the announcement was, “The biggest evolution of street press to date as we combine the heritage of over 100 years of combined street press to create one single title”.

 “The Music will bring a new era to free press, linking an incredibly successful online brand into already-proven offline titles. We believe our readership is hungry for change and a bespoke publication. The rebranding of our current titles under a single national masthead allows SPA to extend our unique take on music to areas like travel, food, art, opinion and culture whilst retaining a local focus in each state. There will be change, but support for grass roots and local content is in our DNA,” he said.

SPA launched the country’s first national street press network in 2006 before expanding into iPad-enhanced versions of their print titles, daily electronic newsletter Your Daily SPA and website theMusic.com.au, which experienced 400,000 visits in July.

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