Someone tell Fairfax to check the pre-roll

Someone tell Fairfax to check the pre-roll

There’s a golden rule in journalism which says you should never display an inappropriate advert next to a sensitive story. For example an ad for a funeral parlor next to a story about death.

B&T Magazine
Posted by B&T Magazine

The Networker can’t help feel the internet may be making this a little harder to handle for media outlets.

Take, for example, the story on the Sydney Morning Herald today about the Labor campaign video finding it impossible to sell the NBN to the rest of the world. A perfectly ordinary story, including a video.

Unfortunately no-one thought to check what the pre-roll on the video might be. Oh look, it’s Liberal leader Tony Abbott selling his election pledges. 

This is either some audacious targeting by the Abbott camp, or a huge oversight from Fairfax.