Adconion Media Group’s smartclip and Samsung have announced a global advertising partnership.
Samsung will use Smartclip to advertise its Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.
The companies believe the move presents a sizeable opportunity for advertisers to reach “affluent, early adopters on a local and global scale”.
Samsung AdHub already supports advertising on smart phones, tablets and Smart TV devices.
Smartclip will be a key partner for Samsung Electronics to expand the sales coverage of its Smart TV advertising across Australia and 18 other countries.
It means advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey.
Smartclip and Samsung believe they can capitalise on the vast creative potential to build brand experience that leverage the key features and functionality offered by Samsung smart TVs allowing advertisers to build a next generation TV experience that will allow consumers to truly engage with their brands.
Jean-Pierre Fumagalli, CEO at Smartclip, said: Samsung smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers. This audience is very relevant to advertisers who are looking to reach a sophisticated demographic that is brand conscious.”