Samsung tightens grip with new flagship S4 smartphone

Samsung tightens grip with new flagship S4 smartphone
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Marketers have said the launch of the Samsung S4 (pictured) will continue to push Apple out of the driving seat in the Australian smartphone market.

Last night at the Opera House, Samsung unveiled its new flagship smartphone the Galaxy S4, with the sails of the iconic landmark illuminated with shots submitted by local photographers, as part of the recent partnership agreed between the two. 

The S4 represents another feather in the cap for Samsung, which is expected to earn an operating profit of $7.4 billion in the first quarter of this year, up over 50% year-on-year.

Marc Fine, head of marketing at InMobi in Australia & New Zealand, told B&T the launch of the S4 only strengthens Samsung’s growing grip on the smartphone market here.  

“The biggest implication for marketers is that the launch of the Samsung S4 continues to push Apple out of the driving seat in Australia, with the Android operating system popular amongst consumers more than ever now,” said Fine.

"This has big implications when thinking about mobile advertising as well as mobile application development."

In December, smartphones running Google's Android operating system overtook Apple's iOS for the first time in Australia.

The newest addition to the Samsung stable offers a marked improvement on the S3, with a number of new functions. It has an infrared sensor for using the device as a remote, and a temperature and humidity sensor.

Battery capacity has been increased 14 per cent and screen size has been boosted from 4.8 inches to five inches. The screen has a fine resolution of 441 pixels per inch, with main camera resolution increased from 8 to 13 megapixels.

“This S4 is packed with a number of new and innovative features, including an improved camera and additional sensors like temperature and infrared that will pave the way for new and exciting technology innovations such as home automation,” said Fine.

The new S4 will go on sale in Australia on Saturday, with Telstra, Optus, Vodafone, and Virgin have all confirming that they will offer the new phone.

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