Samsung chief: ‘Forgotten’ TV still prime real estate for marketers

Samsung chief: ‘Forgotten’ TV still prime real estate for marketers

The marketing director for Samsung Australia has warned brands that they’d be foolish to overlook TV as their key screen, stating that very few are taking advantage of it.

B&T Magazine
Posted by B&T Magazine

Speaking at the ADMA Global Forum on Friday in Sydney, Arno Lenior (pictured) said TV is often forgotten by marketers when looking to engage with customers.

“Although we’re the leaders in Smart TV, we still think that TV is the most social screen in the house,” he said.

“Roughly two million [homes] have a Smart TV in Australia, and we know roughly about 40% of them have already starting to consume huge amounts of content … from watching something on Youtube to watching Foxtel through IP."

Lenior said the interesting thing for marketers is that there’s no real brands taking advantage of this.

“I don’t see too many brands actually looking at this screen – the big screen – 60 to 100 inches sitting as a massive piece of real estate in the lounge room. Sure people are doing second, third, fourth screen. If you think of it as a massive iPad sitting on your wall and what can you do with that."