Salesforce starts listening to China

Salesforce starts listening to China
SHARE
THIS



Customer relationship management software provider Salesforce.com has launched a social listening service to help marketers connect with audiences in China.

The new Radian6 service, launched via Salesforce’s Marketing Cloud, means that, for the first time, global brands can listen to conversations and engage with people on the most popular social networks in China, including Sina Weibo and VKontakte (VK.com).

Radian6 enables marketers to identify sales leads, discover advocates for their brands, uncover social influence and track sentiment.

Michael Lazerow, chief marketing officer at Salesforce, said: “With almost one billion users on social networks like Sina Weibo and VK.com, it is crucial for multinational brands to listen to every voice. Though Radian6, marketers will now be able to listen to conversations and engage people on the leading Chinese and Russian social networks to connect in entirely new ways.”

Salesforce vice president for APAC & Japan for marketing cloud, Charlie Wood, said: “These are huge networks, with in the region of 600 million active users. The reason this expansion is really important to customers here is that 10% of those people that use these networks are not actually in China. Given Australia has up to 400,000 Chinese born Australians living here, it means a fair number of people in this country are using these networks as their primary social channels."

Please login with linkedin to comment

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]