Sales staff hard to find online

Sales staff hard to find online

A new statistically based measure of skilled labour supply has found a significant shortage of advertising and sales managers in the online and social media sectors.

The Clarius Skills Indicator draws on the best available data from the Australian Bureau of Statistics (ABS) and Commonwealth Department of Education, Employment and Workplace Relations (DEEWR) to measure oversupply and shortfalls for 10 major occupation categories, covering approximately half of all white-collar jobs (more than 4 million employees) or 35 per cent of the total Australian labour force.

The overall shortage of skilled advertising and sales managers has worsened with the shortage increasing from 1,600 in December 2012, to 2,200 for the March quarter 2013, where there are currently more than 126,000 employed.

There has been positive movement in a number of sectors for advertising and sales staff, including the newspaper industry, FMCG, paper packaging and general service companies, such as catering.

Meanwhile, in the sales, marketing and public relations professionals category, there is a very small shortage of 200 in a sector currently employing around 126,000 in a very balanced jobs market in terms of supply and demand of skilled professionals.


Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]