SXSW Day 1: 3D printing become 3D photocopying

SXSW Day 1: 3D printing become 3D photocopying
SHARE
THIS



 

Just survived Day 1 of South by Southwest (SXSW), the annual interactive conference in Austin Texas that's known for being the Launchpad for all things cool in the digital world like Twitter.

Before I get into the Day 1 highlights, it must be said that this place is absolutely crazy, with 70,000 people expected to be here over the next four days and every second person claiming they’re a ‘social media guru’, I’ve never seen so many people glued to Twitter as they race to share the inspiration.

But, I’ve been warned by a few seasoned SXSWesters to keep my wits about me, sniffing out real digital and social innovation from BS can be the biggest challenge with over 5,000 speakers.

Here are my top 3 highlights from Day 1 action:

1. 3D printing is the next Industrial Revolution

SXSW is known for amazing technology being released. Today Bre Pettis launched the MakerBotDigitizer 3D scanner, which can scan a physical item like a garden gnome and record its precise 3D rendering.

Forget printing objects, with his latest invention, Pettis let’s anyone scan and print physical objects in 3D.  We’ve all heard about 3D printing but this innovation brings amazing new possibilities for brands to create highly participatory and personalized experiences for consumers.

As Bre states: "MakerBot is leading the next industrial revolution, and we are empowering everyday people to make stuff.”

2. Think Omni Channel marketing, forget the silos

The world of mobile is always an interesting discussion topic. Australia has a smartphone penetration of almost 65% so I thought I better check out the OMMA session, ‘Is mobile a branding vehicle?’. The answer – yes.

Brands need to forget the online vs. offline debate, as people have media experiences, not channel ones and mobile devices are the ultimate access point. Consumers are living Omni channel lives so marketers have to stop thinking in media and channel silos (forget buzzwords like SOLOMO) and start ensuring that brand experiences flow seamlessly throughout. Remember, people don't watch the web, they participate in it and mobile devices facilitate and enhance that. And when planning content for multiple devices think three things: Personal. Adaptable. Social.

3. Empowering people in the Age of Damage

Havas Global CEO, David Jones spoke about the ‘Age Of Damage’ where brands like BP have been brought to their knees via social media backlash. Brands need to shift from a focus on profit to a focus on social purpose.

Whilst the industrial revolution empowered companies; the social revolution has empowered people with ability to either pull down your brand or build it up. Brands don’t get to dictate their image anymore, so they need to focus on transparency, authenticity and speed in bringing their social good to the world.

They also need to shift from mass communication to thinking about how they can leverage a ‘mass of communicators’ to share and advocate their brands.

And to finish off my day, there’s no shortage of fun to be had amongst the digital craziness. Stumbled across this ping-pong tournament happening at the Hilton Hotel set up by Pongrock. I won a few rounds but was no match for a developer from Brooklyn who tells me he ‘lives for code and pong’.

Tune in tomorrow or follow me @danpankraz for more digital inspiration from SXSW

Please login with linkedin to comment

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]