STW launches Asia Edge brand

STW launches Asia Edge brand

Marketing content and communications group STW has launched a digital advertising network, Edge Asia, with key offices in five major South East Asia markets.

B&T Magazine
Posted by B&T Magazine

Edge Asia has offices in Vietnam, Thailand, Malaysia, Singapore, and Indonesia with more than 450 staff and a client roster including HSBC, Diageo, Visa, MSN, AIA, Samsung, Citibank and Mead Johnson.

The Edge Asia network has been created by bringing together established STW-majority owned agencies, including Edge Marketing in Vietnam, newmedia+ in Thailand, and Antics Studios in Malaysia, Singapore and Indonesia. Each of these agencies will rebrand as Edge Asia to form the new network.

Edge Asia Group CEO Patrick Looram (pictured) said that “each of the agencies coming together as Edge Asia have already been working together under one vision, one mission and one management team for some time”.

STW’s CEO Michael Connaghan said the launch of Edge Asia was part of STW’s strategy to “expand our South East Asia footprint by partnering with the best specialist talent and businesses in each market”.

Edge Asia provides clients with services including digital strategy, media planning and buying, campaign creative and production, event management, user experience design, CRM and loyalty programs, social media and community management, branded content, and contact centre management.

Key leadership positions announced as part of the Edge Asia network include: Patrick Looram, group chief executive; David Appleton, president; Natalie Lockwood, managing director, Vietnam; Nam Do, managing director, Thailand; David Barton-Grimley, managing director Malaysia-Indonesia; Erik Posthuma, managing director, Singapore; and Nat Nunthapiwat, group CFO.