As published by Campaign Brief (26th March, 2013)
JMK has been appointed the advertising agency for Royal Wolf, Australasia's largest provider of container solutions.
Royal Wolf specialises in the hire, sale and modification of shipping containers. This is a major growth market with key uses including portable storage, retail, accommodation, freight, mining, construction, and events. Royal Wolf Holdings Limited is publically listed on the Australian Stock Exchange.
Says Julian Martin CEO of JMK: "The container market is exploding around the world given the solid construction, ease of transport and cost efficiency of container modification. Think lego blocks. Just look at Christchurch and you will see a city in very large part rebuilt using containers. Royal Wolf as market leader is at the forefront of this growth. When you show people what is possible with a Royal Wolf container they are universally amazed."
Says Alan McLaughlin, general manager sales and marketing Royal Wolf: "JMK has developed a very robust brand strategy and communications program centering on our new brand line 'You can do anything in a Royal Wolf'. Their team have already brought this thinking to life across our design and identity and are now working with us on a range of exciting communications programs."