National restructure for DT

National restructure for DT
SHARE
THIS



EXCLUSIVE: Digital agency DT has formed a new national leadership team to bring together its Melbourne and Sydney operations as the business looks to expand beyond Australia.

The new structure and seven promotions come after the STW agency was appointed to Tourism Australia’s digital creative services account.

Brian Vella (pictured), managing director of DT, told B&T that the new team will give the business “scalability moving forward” as it continues to eye off opportunities in South East Asia.

“It’s about strengthening the team and providing a better link between Melbourne and Sydney,” said Vella, who wants to avoid a “supplier relationship” developing between the two offices.

“We want to have exactly the same capability and talent in the Sydney office as we have in Melbourne so they are both strong.”

The new leadership team consists of a national strategy director, creative director, technology director and experience design director.

Melbourne strategy director Tim Evans has been promoted to the national strategy role, Jason Deacon has been elevated to national CD and Tom Beeby is now head technology director.

UX director Adam Schilling has been promoted to the national experience design director position, a role that will see him responsible for both design and user experience design.

“This new core leadership team gives us the ability to scale beyond Australia,” Vella said.

DT first signalled plans to expand into South East Asia in December last year when it underwent a rebrand from DTDigital and repositioning to a creative technology agency. 

As a result of the latest changes, Sam Mackisack is now the new Melbourne strategy lead, with Adam Beaupeurt to be Sydney’s strategy lead. Richard Stuart has also been promoted to UX team lead in Melbourne.

While the changes coincide with the agency’s Tourism Australia appointment Vella said they were on the cards long before.

“That win is going to be great for our Sydney office it is a massive boost and a huge piece of business.”

As a result of the win there are 20 positions DT is looking to fill across its Melbourne and Sydney offices.

DT Sydney has been open for approximately 18 months and now consists of around 40 staff members. DT Melbourne has 130.

DT’s clients include Bunnings, Honda, Myer and Officeworks, among others.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine