Australian online retailer Oo.com.au has appointed Responsys to enhance its digital marketing programs across web, social and display.
Oo, an online hub for homewares, electronics, fashion, beauty and sports equipment, will charge Responsys with rolling out an integrated cross-channel CRM program to create closer connections with its customers.
Alfredo Caballero, Online Marketing Manager at OO.com.au said: “We are confident that with Responsys’ expertise we have the right strategies in place to foster long term relationships with our customers, maximise growth opportunities and consolidate our position at the forefront of online retail in Australia.”
Prior to engaging Responsys, OO.com.au was collecting customer data in multiple environments across the business. OO said this was “a huge drain on time and resources”, but also restricted the marketing team’s ability to quickly and easily target customers based on their unique behaviours and preferences.
The Responsys automation platform will enable 00 to digest customer information more efficiently and gather actionable insights.
Paul Cross, president of Responsys Asia Pacific said: “In today’s competitive retail landscape, companies need to shift their focus from mass acquisition marketing to engaging consumers and building long lasting relationships.