Sydney-based blogger agency The Remarkables Group has announced new clients and its first staff appointment.
The Remarkables Group, Australia’s first dedicated blogger talent agency, was set up by former Naked Communications PR manager Lorraine Murphy (pictured) in May of this year.
Murphy has just added two new bloggers – Lorraine Elliott’s ‘Not Quite Nigella’ blog and Caz and Craig Makepeace’s ‘Y Travel’ blog – to The Remarkables Group, bringing its stable of talent to 12 blogs.
Elliott is currently the number two female blogger in Australia. The Makepeaces’ travel blog is the biggest independent travel blog in Australia.
Murphy said: “We’re hugely excited about the calibre of bloggers we’re announcing today – Lorraine, Caz and Craig are incredible talents in their respective spaces and we’re looking forward to creating some remarkable brand partnerships for them.
“We have constantly asked brands and agencies in which areas they need more bloggers to support their campaigns over the last six months. Food and travel were the two areas that continually came back to us. Several of the Remarkables we represent write food and travel content, so there was opportunity to add more niche bloggers to complement their blogs.”
Murphy has also hired her first team member – Megan Aney, who joins The Remarkables Group as relationship manager. Aney is a former content strategist at Reprise Media and was a social media mentor to The Voice contestants.