EXCLUSIVE: Amnesia Razorfish has hired R/GA New York’s head of creative Christian Behrendt as its new executive creative director.
Speaking exclusively to B&T, Behrendt revealed he’s been brought on board to help figure out a better way for the agency to digitally engage with its major clients, particularly in relation to social media.
"I’m here in Australia to push the bar out on what can be done, working on the digital and social side of things, because businesses are changing with the digital revelution. I hope to figure out ways to collaborate this the agency's big clients such as Samsung, Qantas and Australia Post," said Behrendt.
Named one of AdWeek’s worldwide top 10 creative minds in digital in 2011, Behrendt, originally from Germany, arrives with more than 160 awards under his belt.
At R/GA New York, Behrendt worked with brands including Google, MasterCard, Nike and McCormick.
Prior to that he worked at Crispin Porter+Bogusky across the Activision, Volkswagen and Best Buy accounts.
"The global focus by the agency is one I look forward to being a part of,” said Behrendt, who added that “you don’t need to be in London, New York or Silicon Valley now in order to change industry".
Amnesia Razorfish managing director, Doug Chapman, added: “Christian is one of the world’s leading creative digital minds and his groundbreaking work fits perfectly with our strategic shift towards a truly global focus."
Behrendt was part of the team working on Best Buy‘s “Twelpforce” that won the Titanium Grand Prix at the Cannes Lions Festival in 2010.
He is also co-founder of ‘PaywithaTweet.com’, the first social media payment system where consumers pay using the value of their social network, which won the Cyber Grand Prix at the Cannes Lions Festival in the year 2011.
He co-authored ‘Oh My God What Happened And What Should I Do?’, a book that has been sold and downloaded over 350,000 times on Amazon and via ‘Pay with a Tweet’.