Publicis Omnicom Group reshapes the advertising landscape

Publicis Omnicom Group reshapes the advertising landscape
SHARE
THIS



Two of the world's largest advertising holding companies – Omnicom and Publicis – have agreed to merge into the world's largest agency with a market value expected to exceed $US35 billion ($37.9 billion).

The groups have said they are joining in a “merger of equals" that will create the world's largest advertising company.

The new entity will be the world's largest ad group by revenue, surpassing Sir Martin Sorrell’s WPP as the  number one network.

Paris-based Publicis and New York-based Omnicom will each hold about 50 percent of the new company, Publicis Omnicom Group.

The merger will bring under one roof agencies that include Omnicom’s BBDO Worldwide and Publicis’s Leo Burnett and Saatchi& Saatchi, extending its market reach globally.

Publicis Omnicom Group has said said the merger will also give the owners more influence to negotiate for their clients better ad rates for media placements.

The group will be lead by the current chief executives, Maurice Levy of Publicis and John Wren of Omnicom.

The new holding company will be based in the Netherlands, while the operating offices will remain in Paris and New York.

REACTION TO FOLLOW ….

Please login with linkedin to comment

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]