Ogilvy unveils new data practice

Ogilvy unveils new data practice

Ogilvy Australia has announced the launch of a new data@Ogilvy division that aims to bolster the agency's data and analytics credentials.

The new practice will employee more than 20 staff and be led by Leon Bombotas, who joined the agency in April, having previously work in senior data-driven marketing roles at eBay, Telstra, CBS Interactive and Ernst & Young and as a member of the IAB’s measurement council.

Andrew Baxter (pictured), CEO at Ogilvy Australia, said data@Ogilvy would build on the already extensive analytics credentials within the Ogilvy network, both in Australia and across the globe.

“Marketers are looking for a strong guide through an increasingly complex data environment in order to drive real business growth,” he said. “With specialist data skills across digital, media, CRM and social, we’re excited about data@ogilvy’s ability to help today’s marketers achieve this growth, particularly with such an experienced operator at the helm.”

Bombotas added that the data@Ogilvy practice would focus on four key disciplines covering digital analytics, customer engagement, data planning and data sciences.

“By bringing all the data disciplines together it enables us to develop unique solutions to complex marketing challenges across all client industries, including retail, FMCG and Telco," he said.

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