OMD takes out another Tabcorp pitch

OMD takes out another Tabcorp pitch

OMD has won the paid search and social media account for Tabcorp, expanding its remit to now include all media communications of the betting giant.

B&T Magazine
Posted by B&T Magazine

The account, worth an estimated $2m, was won following a competitive pitch.

OMD already holds the TAB and Luxbet media strategy planning and buying business.

Sasha Hunt, head of digital marketing at Tabcorp, said: “OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space, we are very enthusiastic to be working with them.”

Peter Horgan (pictured), CEO at OMD, added: “We are very pleased to have been awarded the search and social business for such a valued client as Tabcorp – it’s testament to the strength of our specialized offering and we see great growth opportunity for brand innovation in this space.”