None of us are Zach Braff

None of us are Zach Braff

Two Sydney filmmakers are behind a spoof campaign that aims to raise $2m for ‘unknown’ filmmakers.

The campaign is calling on Scrubs’ Zach Braff to post a photo of himself on social media wearing one of the campaign’s T-shirts bearing the slogan ‘I’m not Zach Braff’.

The aim of the campaign, which is inspired by recent successful celebrity-fuelled crowd-funded campaigns, is to establish an audience-based platform that will discover, fund and then host short film projects from around the world. Audience members will vote on the projects, deciding which films get a share of the $2m.

Filmmakers Craig Foster and Emma McKenna are behind the campaign, called ‘You’ve Never Heard of Me’.

Foster said: “The reasoning behind our slogan ‘I’m not Zach Braff’ is simple – we are taking a satire approach and making a statement for ‘non-celebrities’ in the film industry.

“We have great respect for stars like Zach Braff and Kirsten Bell and their successful film campaigns, so we are going to do the same thing, but this time support all the unknown film makers out there.

“We decided to use our weakness – our complete and total obscurity – as our strength. We’re celebrating non-celebrities by rewarding contributors with ‘You’ve Never Heard of Me’ and ‘I’m not Zach Braff’ merchandise and we’re giving money back to the emerging filmmaker community.”

All campaign contributors who donate more than $25 will have the chance to be part of the first round of project votes. 

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]