NewsLifeMedia has moved against current publishing trends by extending its popular Taste website into print.
Managing director Nicole Sheffield today announced that the group will move the taste.com.au platform into a monthly magazine, with the first issue going on sale in September.
Sheffield believes Taste to be a resounding Australian success story, and “one of the most trusted brands in the country", that in six short years has become Australia’s number one food and lifestyle brand.
She has predicted Taste magazine will be “a revolution in food and a revolution in how we use and consume mass magazines”, stating every issue will feature all new content purposely created for the magazine and work as a seamless package of recipes, features and compelling extras, all accessed across Taste’s online platforms.
Taste enjoyed 1.7 million UA’s and over 31 million page views in March. It’s the number one paid app in the food&drinks category in the app store, has recorded over 100,000 Facebook likes, and has 461,402 taste.com.au members who have created one million online cookbooks and saved 2,135,287 recipes.
In January, NewsLifeMedia axed the Sunday Magazine to launch a new weekly glossy Sunday Style, a move News Limited said will boost the group’s appeal to lifestyle advertisers.