NRL and VML's Mission Control Room gears up for tonight's State of Origin

NRL and VML's Mission Control Room gears up for tonight's State of Origin
SHARE
THIS



The NRL and VML’s pop-up social media Mission Control Room is preparing to engage with thousands of fans during tonight’s decider State of Origin match. 

Backed by Facebook, Twitter and both the NSW and QLD teams, the social media team work in near-real time to create personalised fan engagement. The social installation is powered from a high-tech control room at Sydney’s ANZ Stadium and Brisbane’s Suncorp Stadium, set-up specifically for each game.

The social media “command center” is one of the world’s biggest being manned by more than 20 creative, strategy and social staff; fit with 50-inch screens aggregating and visualising all the real-time social data from the game; and its own private satellite internet connection.

The NRL’s digital marketing manager, Matt Henry says it was a huge undertaking to deliver one of the world’s biggest and most successful real-time social tracking and response rooms.

“Mission Control has been an exciting leap forward on the NRL’s Digital Innovation path. For the first time, we’ve really been able to focus on amplifying the State of Origin conversation in new and entertaining ways. To engage with and reward our fans and influencers for their social participation during the game and to do so on a scale that rivals the best sporting codes around the world is really energizing.”

VML managing director Aden Hepburn said the Mission Control room has quickly developed since is 2010 creation for Gatorade. “What we’ve been able to achieve in partnering with the NRL here in Australia is an amazing feat, we are literally carving a whole new path towards the future of Australian digital sport,” Hepburn said.

By the time the dust has settled on tonight’s game, the NRL’s Mission Control Room will have driven a social media fan increase of over 100,000 people across NSW, QLD and NRL accounts.

http://www.youtube.com/watch?v=sbGIMSE4uFg

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]