Digital agency Mi9 has launched two new products that will allow advertisers to create more tailored online campaigns targeting consumers based on their offline location.
The company said the two geographical data targeting tools – postcode clusters and TV extend – will enable advertisers to target up to 14 million active registered users based on their offline geographical location as they travel across the Mi9 network.
Postcode clusters gives advertisers the tools to devise highly accurate campaigns based on the household location of their target audience, and their proximity to stores or branches, while TV extend enables them to reach users based on their TV region segmentation. This means TV campaigns can simply be extended online to compliment offline campaigns and reach a unique regional audience
Commenting on the launch, Richard McLaren, managing director data & services at Mi9, said: “In a world where consumers move seamlessly from device to device throughout the day, it’s essential advertisers can reach the right people at the right time and are able to reinforce their messages across different platforms.
"The range and breadth of Mi9’s consumer insight means advertisers can create richer and more personal experiences, allowing them to build deeper relationships and increase their return on investment."