Marin Software has announced new platform enhancements that enable marketers to improve revenue outcomes on Facebook.
The programs allow marketers to efficiently target audiences, analyse performance and optimise Facebook ads to save time and improving financial performance.
Marin believes the new enhancements will “dramatically reduce the time it takes to create campaigns on Facebook from hours to just minutes”.
Marin's revenue acquisition platform provides marketers a workflow, analysis, and optimization solution for Facebook advertisers.
Through the platform, Facebook advertisers can create, test and measure their ad campaigns – both mobile and desktop – and quickly identify the ads that are resonating with consumers.
Facebook advertisers can compare and contrast campaign results across digital channels to gain insights that can further increase the profitability of their online campaigns.
New features include Facebook Campaign Wizard, Creative Rotation Optimisation and Reporting, Bidding Enhancements for Facebook, and Single Interface View of Facebook Results
“The key to maximising revenue through Facebook ads is to find the right mix of ad types, content, bids and audience. Creating Facebook ad campaigns is a long process but through our platform, Facebook advertisers gain a complete workflow, analysis and optimisation solution. What once took our customers hours to do, now takes them just 10-20 minutes,” said Roland Irwin (pictured), General Manager at Marin Software Australia.