Labor's social guy 'good at spreading gaffes'

Labor's social guy 'good at spreading gaffes'
SHARE
THIS



Expect to see Labor using its vastly superior social media presence to mobilise ground troops and emphasise any “gaffes” from the Coalition, according to a seasoned US political social media practitioner.

Prime Minister Kevin Rudd has brought in Matthew McGregor, a social media specialist who worked on Obama’s successful re-election campaign, as it looks to push home its nine time greater following on Twitter and three-times greater Facebook audience.

New Social@Ogilvy boss Yianni Konstantopoulos, who worked with McGregor at Blue State Digital in the US, described him as a canny and experienced social media politico.

“He’s really good at thinking about the type of content will be really engaging with the electorate. One of the things he’s really good at is looking through the lens of the end user,” added  Konstantopoulos.

“He’s able to quickly push out content, and particularly highlight any gaffes or mis-steps made by the opposition. Whether that’s video or infographics one of his key traits is the ability to seize on mistakes.”

In terms of immediate presence on social media Konstantopoulos warned people to brace themselves for a barrage of messages from the parties, with Labor using it to rally grass root support in the early days.

“It’s interesting to note the last tweet sent by Kevin Rudd before the announcement was a URL for a donations page,” he commented.

“What we’ll see from all political parties in the next week is taking to social media and encouraging their supporters to get out and give an hour at a time on doorsteps, or $10, urging them to do what they can to help.

“That comes from the Obama playbook, you break down the massive task into manageable pieces.”

He also emphasised Rudd has a “significant advantage” in the social space, adding he thought they had probably paid to start seeding  messages online to increase their reach.

Yianni Konstantopoulos will be writing a regular column for B&T on the impact of social media on the election in the run up to September 7.

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]