Sydney’s iconic King Cross will be home to the CBD’s first large format roadside digital billboard.
APN Outdoor has secured approval for the digital billboard to be located at the Darlinghurst intersection on William Street (see photo), which APN believes will be seen by over 2.8 million people each month.
The billboard will rotate through ads every 45 seconds, giving advertisers the opportunity to tailor their campaign message with effective day-parting to their audiences.
The decision was the result of months of planning and negotiating by APN Outdoor’s digital media team, spearheaded by commercial director Bronwyn Clementson.
APN Outdoor’s general manager of digital media, Damien Rath, said: “Approval of the Kings Cross digital billboard represents a great milestone for our valued clients as well as demonstrating our continued leadership and innovation of digital across Australia by delivering this first to market for Sydney.”
The installation of the roadside digital billboard is expected for completion later this year, with the race now on to see which advertisers will be the first to secure coverage on it.