Jump-In jumps into full throttle

Jump-In jumps into full throttle

Nine’s answer to the social TV competition – Jump-In – has been boosted with the launch of an iPhone app.

B&T Magazine
Posted by B&T Magazine

The social TV app also now offers advertisers brand and consumer opportunities to reach audiences across iPhone, iPad and Windows 8 devices.

The full launch, which follows the first-phase launch timed to coincide with the London 2012 Olympics, coincides with the start of The Block All Stars on Nine tonight. The app features 360-degree rooms tours, room reveals, news on the stars, voting and commenting, competitions, catch-up on missed episodes, and the ability to interact with friends and other fans.

Jump-In is competing with the likes of Seven’s Fango and also Zeebox, launched in partnership with Network Ten, for viewers’ attention.

Matt James, managing director of Mi9 Media, said: “Jump-In goes beyond social interactivity and provides TV viewers with more. People want bigger viewing experiences and to get inside their favourite shows, connecting with the stars and getting all those extra bits of information to give them one-up on their mates and other viewers.

“This, in turn, will provide a strong platform for brands to connect with highly passionate, loyal and engaged TV fans to drive deeper consumer relationships across multiple devices.”

Jump-In will be available for Nine’s top shows, as well as selected programs on Go and Gem. 

Latest News

Why We Need More Gay People In Ads And Five Tips On How To Do It Right
  • Media

Why We Need More Gay People In Ads And Five Tips On How To Do It Right

Clients and their agencies often baulk at using gay and lesbian people in campaigns not because they think it’s too risky, rather they have a misguided belief that they make up too small a part of their customer base. That’s the view of Pollen’s strategy lead Andy Miller (pictured below) who was recently commissioned by […]

by B&T Magazine

B&T Magazine
BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.
  • Media

Facebook Changed Its Logo. Did You Notice?

At B&T we often go to the wrong office each morning, so we were never going to notice Facebook's subtle logo change.

by B&T Magazine

B&T Magazine
How Do You Market A Spamburger?
  • Marketing

How Do You Market A Spamburger?

Canned meat doesn’t exactly scream ‘get in my mouth right now’ and yet hoards of people have already flocked to the not yet open café, Bloody Mary’s, in Sydney. Bloody Mary’s has on its menu a spamburger. A burger with spam inside. The café has yet to launch – it’s launching Saturday – and already […]

by B&T Magazine

B&T Magazine
Women In Media: It’s Campaign Edge’s Dee Madigan
  • Media

Women In Media: It’s Campaign Edge’s Dee Madigan

Author, CEO, agency boss, Gruen regular, mother and Labor party campaigner, is there anything the delightful and versatile Dee Madigan cannot do? B&T probes that very question in today’s Women In Media profile… What are your passions? Politics and campaigning. There is nothing like the buzz of working on an election campaign. Outside of work my […]

by B&T Magazine

B&T Magazine
Portrait of businessman holding binoculars and looking at laptop
  • Media

Monitoring Terrorists Is Okay On Social Media, But Targeted Advertising Isn’t: Survey

A survey for Unisys Security Insights found 79 per cent of Australians are comfortable with social media monitoring to detect possible terrorist activity. But only 27 per cent are comfortable with targeted advertising on social media. The Unisys Security Insights Australia: social media monitoring study, conducted by Newspoll, surveyed 1,210 Australians aged 18+ during April this year. […]

News Corp Ups Management With Three Senior Appointments
  • Media

News Corp Ups Management With Three Senior Appointments

News Corp has announced three new senior appointments to bolster its executive team. A statement to media this afternoon announced the new structure and read as follows: News Corp Australia’s chief executive officer Julian Clarke today announced a number of senior executive appointments – Damian Eales has been appointed managing director of metro and regional publishing, […]

Quiip Celebrates Turning Five With A Bunch Of New Client Wins
  • Media

Quiip Celebrates Turning Five With A Bunch Of New Client Wins

Client growth as community management becomes a ‘must-have’. Australia’s leading social media and online community management company Quiip has celebrated its five-year anniversary in the best possible way: with a host of new business wins including leading entities from the consumer, utilities, government, financial services and health sectors.

Make Sure You Don’t Breach Marketing Privacy Rules
  • Marketing

Make Sure You Don’t Breach Marketing Privacy Rules

Marketing resource management solutions can help ensure companies remain compliant with consumer privacy regulations. At least 21 companies have been investigated by the privacy commissioner already this year for failing to explicitly tell people that they have their data and how they intend to use it. Privacy breaches can attract fines of up to $1.7 million.

APMA Star Awards Finalists Announced
  • Media

APMA Star Awards Finalists Announced

The Communications Council today announces 61 campaigns from 27 clients and 22 agencies have made it through to the final stages of the 2015 APMA Star Awards.